Distribution, Exhibition & Reception

Film Festivals

Now, film festival distribution may be difficult for this one because as of writing I am still yet to get the festival distribution rights to the song, so until I can submit it anywhere I’ll just have to set up the Film Freeway page.

Here’s the page I set up for it…

You can view the page here: https://filmfreeway.com/SupernaturalMusicVideo

EPK

The next step was to create an EPK or Electronic Press Kit to include with the distribution of the film, for this, I used the one I created for Project Nirvana as a template.

Public Screening

As a group and as part of my individual promo plan, the idea was to hold a public screening where’d handle the entire process of organising the event, from ticketing, promoting and scheduling, to actually running and hosting the event.

Here are some notes from our initial planning meeting for the screening:

Meeting Purpose:
To collaboratively plan the end-of-year FMP screening event, including assigning roles, selecting a theme, finalising the date and venue, and discussing logistics and promotional strategies.

1. Roles and Responsibilities Assigned

We began by listing and assigning key roles necessary to run the screening successfully. These included:

Screening Manager / Leader:
A vote was conducted to elect someone to oversee the overall event coordination.
Departments and Heads:
- Editing
- Social Media & Promotion
- Tech/AV
- Catering/Front of House
- Hosting

Heads of each role were designated (denoted with dots on the whiteboard), and group members were instructed to liaise with department heads rather than going through Kyle to avoid confusion.

2. Screening Theme Selected

After debate and suggestions, the class agreed on a “Hollywood/Black Tie” theme:

Dress Code:
Formal attire (e.g., suits, bow ties, dresses) for the team to elevate the professionalism and experience of the screening. It was decided that only class members (not attendees) would need to dress formally.
Visuals:
A red carpet effect was proposed (including budget-friendly DIY options), and poster/promotional design was to align with the Hollywood aesthetic.

3. Date and Location Finalised

Date Locked:
Tuesday, 17th June, was agreed as the final date.
Location:
- Preferred Venue: The college theatre, pending confirmation.
- Backups Discussed: Vue Cinema, Vineyard Church, Sun Centre, and others.
- Contingency Plan: Due to the screening happening after blogs are submitted, students will take photos of the venue beforehand to include in their blogs as evidence.

4. Promotion and Ticketing

Marketing Strategy:
- Posters will be designed and distributed across town and local establishments.
- Social media will be used to promote the event, handled by the marketing team, but with encouragement for each student to promote their own film as well.
Tickets:
- Pricing from last year (£2.50 pre-sale, £3 on the door) was reviewed. A potential price increase was discussed due to the premium quality of films.
- No premium/VIP ticketing this time due to past issues with codes and logistics.

5. Budget and Resources

Remaining Funds:
Previous event stock was mostly used up or consumed. Some money was retained from prior events and will be repurposed.
New Budget Considerations:
- Red carpet or decoration materials
- Possible refreshments
- Printing of promotional material
Funding Management:
One student is handling reconciliation and budgeting, with help from others comfortable with calculations.

6. Age Rating & Film Curation

Age Rating:
Due to mature themes in many films, a minimum age rating of 15+ was suggested.
Screening Structure:
- Possibility of an intermission.
- Options to separate family-friendly and mature films were discussed but not confirmed.

7. Documentation & Blog Considerations

To meet blog requirements, students will:
- Document planning and roles.
- Take photos of the venue ahead of the event because the screening occurs after the blog submission deadline.
- Include evidence of promotional material and preparation.

8. Miscellaneous Discussions

Use of survey tools for post-screening feedback was proposed.
General reminders were given to stay on track and prioritise planning.

So, after that first meeting, we decided on pricing. Standard Pre-booked would be £5 and Standard On-The-Door would be £6.

We also confirmed that we would definitely be using the college theatre. This was the most appropriate location as we wouldn’t have to transport any gear, we’d be able to put on a more advanced event, and everyone is already comfortable getting to the venue.

In that meeting, I was assigned the lead on the Tech team (same as last time). The first thing I did after our second meeting was to set up the TicketSource online ticket booking portal so we could start selling tickets.

On the night of the event, we plan to use SumUp as our all-in-one POS system for both card and cash payments. At our last screening, which served as a trial run, we used a combination of SumUp for payments and Odoo for POS. However, this dual-system setup proved cumbersome for the front-of-house (FOH) team, who had to manage two separate platforms.

By switching entirely to SumUp, the process is streamlined: all transactions, whether card or cash, are recorded in one place. Additionally, since I have a SumUp card reader, it integrates directly with the POS, removing the need to manually enter card payment amounts.

That said, SumUp lacks some of the features Odoo offers, most notably the ability to process voucher codes. This limits our ability to run offers like the one from our portmanteau screening, where premium ticket buyers received a snack and drink via a redeemable voucher. Implementing a similar promotion with SumUp would significantly increase the FOH workload, so we’ve opted not to include it this time.

Unfortunately, the screening is scheduled after the final submission date; therefore, I can’t tell you how the event went, but I can show you what we’re planning to do.

In terms of feedback, during the booking process, we ask customers whether they’d be OK to receive an email afterwards for feedback on the event.

After the event, we will send out an email BCCing everyone who agreed to be contacted. The email will contain a link to a Microsoft Form where there will be several questions allowing the customer to leave their feedback on different aspects of the event and the event as a whole.

On the night of the screening, we will use QLab for playback, which will be connected to the theatre’s projector, four PA head units, and two subwoofers. Additionally, three wireless microphones will be available for the presenters.

Promotion

Promo Plan

This document is what I used to plan how I was going to promote the music video’s premiere and release. My primary promotion channel was Instagram as this is one of the platforms I had identified as having the best reach within my target audience.

Graphic Design/Promo Assets

I designed the majority of the graphic design elements in Affinity Designer. For the poster and YouTube thumbnail, I took stills from the video and ran them through some filters to make the light appear red.

Instagram Promotion

As laid out in my promo plan I planned to do most of my promotion via Instagram. To this end, I produced several posts, stories and changed my profile picture and bio.